↑ aversion แปลเป็นการหลีกเลี่ยงตามความหมาย "a tendency to avoid" Merriam-Webster Collegiate Dictionary, 11th Edition. Springfield, Massachusetts, USA: Merriam-Webster, Inc. 2003. a tendency to extinguish a behavior or to avoid a thing or situation and especially a usually pleasurable one because it is or has been associated with a noxious stimulus
↑ Dawes, J. (2004). "Price Changes and Defection Levels in a Subscription-type Market: Can an Estimation Model Really Predict Defection Levels?". Journal of Services Marketing. 18 (1): 35–44. doi:10.1108/08876040410520690.
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↑ Erev, I.; Ert, E.; Yechiam, E. (2008). "Loss aversion, diminishing sensitivity, and the effect of experience on repeated decisions". Journal of Behavioral Decision Making. 21 (5): 575–597. doi:10.1002/bdm.602.
↑ Ert, E.; Erev, I. (2008). "The rejection of attractive gambles, loss aversion, and the lemon avoidance heuristic". Journal of Economic Psychology. 29 (5): 715–723. doi:10.1016/j.joep.2007.06.003.
↑ Harinck, F.; Van Dijk, E.; Van Beest, I.; Mersmann, P. (2007). "When gains loom larger than losses: Reversed loss aversion for small amounts of money". Psychological Science. 18 (12): 1099–1105. doi:10.1111/j.1467-9280.2007.02031.x.
↑ Kermer, D. A.; Driver-Linn, E.; Wilson, T. D.; Gilbert, D. T. (2006). "Loss aversion is an affective forecasting error". Psychological Science. 17 (8): 649–653. doi:10.1111/j.1467-9280.2006.01760.x. PMID16913944.
↑ Nicolau, J. L. (2012). "Battle Royal: Zero-price effect vs relative vs referent thinking". Marketing Letters. 23 (3): 661–669. doi:10.1007/s11002-012-9169-2.
↑ Hochman, G.; Yechiam, E. (2011). "Loss aversion in the eye and in the heart: The Autonomic Nervous System's responses to losses". Journal of Behavioral Decision Making. 24 (2): 140–156. doi:10.1002/bdm.692.
↑ Yechiam, E.; Hochman, G. (2013). "Losses as modulators of attention: Review and analysis of the unique effects of losses over gains". Psychological Bulletin. 139 (2): 497–518. doi:10.1037/a0029383.
↑ Gal, D. (2006). "A psychological law of inertia and the illusion of loss aversion". Judgment and Decision Making. 1 (1): 23–32.
↑ Silberberg, A.; และคณะ (2008). "On loss aversion in capuchin monkeys". Journal of the Experimental Analysis of Behavior. 89 (2): 145–155. doi:10.1901/jeab.2008.89-145.CS1 maint: Explicit use of et al. (link)
↑ Fryer; และคณะ (2012). "Enhancing the efficacy of teacher incentives through loss aversion" (PDF). Harvard University. this suggests that there may be significant potential for exploiting loss aversion in the pursuit of both optimal public policy and the pursuit of profitsCS1 maint: Explicit use of et al. (link)
